Posted by admin on August 9, 2011
There are many ways to market your company but one of the most successful ways is through the use of trade shows. Allow me to explain for those who aren’t too familiar with trade show marketing. Trade Shows are a place where industry related business come together to showcase their products and or services. Creating a marketing venue that has visitors/attendees that are looking for your specific products or services. Trade shows are great because they are one of the few venues that allow for face to face targeted marketing. Not to mention trade show marketing if done properly can provide a great return on your investment. It’s not to say that trade shows don’t have their faults but with a proper marketing plan a great looking trade show display you can’t seem to go wrong.
Posted by admin on October 1, 2010
Which type of banner stand you need depends largely upon where, and how, you plan to employ it. The retractable, or roll up banner stand is the most common type of portable banner stand you see at trade shows and conventions. However, outdoor banner stands are specially made to stand up to strong winds and incremental weather. Choosing between these two types should be your first priority when shopping for a trade show banner stand, so think carefully about the situations in which your banners will be displayed.
Retractable or roll up banner stands work exactly as their name implies, rolling up and down like a projection movie screen. This feature makes transportation easy not only is your banner protected inside the housing, but it’ also quickly setup or taken down thanks to the recoil mechanism. In addition to being lightweight, most are packed within a padded carrying bag making them idea for easy transportation.
While the features of roll up banner stands focus on portability, the features of outdoor banner stands focus on durability. Outdoor banner stands often use robust materials and are printed with solvent ink designed to withstand the sun’s rays or a heavy rain. They also feature hollow bases that are made to be filled with sand or water, providing a solid base that will stand through a windy day. Many even feature adjustable stabilizing feet to help anchor the stand on irregular ground.
Many features are common to all different types of portable banner stands. For example, some trade show banner stands will allow you to change banners easily, and some of the banners are designed to accommodate different sized media. Other stands use a central hub device that allows the banner to be displayed vertically, horizontally, or even at an angle.
If you need a portable banner stand that will make traveling between indoor shows fast and easy, opt for a roll up banner stand. If you’re re looking for a more permanent stand, or will be attending outdoor shows or expos, you will want the durability offered by outdoor banner stands. Putting a little thought into where, and how, your banner stand will be displayed can make the selection process a lot easier.
Posted by admin on July 19, 2010
Getting attention at a trade show is the most important part of having a presence at the show. One great way to define booth space is with the use of attention getting custom printed logo flooring. Using a portable trade show floor is one way to bring a unique environment to every trade show.
Portable trade show flooring comes in several styles. Interlocking tile flooring is made with a variety of surfaces, including wood, carpet, and vinyl tiles. Individual tiles may be printed with logos, and the interlocking floor is easily customized and shaped to the space at hand. Roll able mat flooring may be carried in bundles, and easily laid out and recovered. Roll away flooring transports easily, but space requirements are not very flexible. These floors are usually surfaced with bamboo.
The ultimate in branded trade show flooring is the custom printed logo, either on interlocking tiles which must be assembled correctly, or on a single large mat of high twist nylon weave over a rubber backing. Digital printing allows any image or logo to be easily and afford ably printed in full color and at surprisingly high resolution.
An attractive and well branded booth begins with trade show flooring.